Gel Color for Portobello Plum

From the brand, Londontown pays homage to our origins, a breakthrough in innovation, and a celebration of clean beauty that goes beyond a "free-of" list. We're proud to redefine clean and lead the way in doing beauty better, thoughtfully.

Introducing our latest releases:

Visit the Store - Previous page Check Out Our Latest Shades Visit the Store - Add Springtime to Your Mani Visit the Store - To Softness & New Beginnings Visit the Store - Our New Safara in UV/Gel Form Visit the Store - Newest Shade of Your Cult Fav Visit the Store - Keep Nails Mani-Ready! Visit the Store - Our Manicure Essentials Visit the Store - Want Longer, Stronger Nails? Visit the Store - Hair-to-Toe Hydrating Relief Visit the Store - New Look, Same Restorative kur Visit the Store - New Colors, Same Sheer Wash Visit the Store - Luxurious, Plush Lip Glosses Visit the Store - Bold, Streak-Free UV Gel Color Visit the Store - Make Pro-Level Designs At-Home Visit the Store - Keep Your Vibes Hot Any Season Visit the Store - Shop All Our Nail Concealers Visit the Store - Shop Our Best Sellers Matte or Glossy? Whether you're looking for a high shine finish or a subtle, sophisticated mani, our new releases will transform your nail polish looks.

From the manufacturer, LONDONTOWN Gel Color is a full-coverage, iconic color with over three weeks of wear, delivering gel-like results like never before. About us, Londontown pays homage to our origins, a breakthrough in innovation, and a celebration of clean beauty that goes beyond a "free-of" list. We're proud to redefine clean and lead the way in doing beauty better, thoughtfully.

LONDONTOWN Gel Color is the second step in a 3-Step process, featuring 45+ iconic shades in a non-solvent formula that provides vibrant, lasting, and streak-free color. By eliminating solvents, we created a non-hazmat, pure gel formula with no harmful fumes, separation, or evaporation, resulting in color that never changes consistency.

Why You Need It: Creates great coverage in one coat, completely self-leveling, applies evenly without any streaks, non-runny application, no odor, wrinkling, or shrinking, 3 week chip-free wear, 30-second LED or 60-second UV cure time.

Why Professionals Love It: Self-leveling color is easy to work with, solvent-free formula requires no shaking or rolling, pro-contour brush perfectly fits the nail and picks up the precise amount of color.

Why Consumers Need It: Universally flattering palette, special effect options for nail art, guaranteed flawless wear.

How to Use: After applying Universal or Sculpting Base Coat to each nail and curing, apply 2 thin coats of Gel Color to each nail, allowing to cure for 30 seconds under LED lamp or 60 seconds under UV lamp. Follow with 1 thin coat of Londontown Color Top Coat, following instructions.

LONDONTOWN also offers a variety of complementary products, including the kur Gel Genius Gel-Like Set, Top Coat & Base Coat Set, Conceal & Go Set, Nail Illuminating Concealer & Gel Genius Top Coat, Gel Sculpting Base Coat, Probiotic Cuticle Gel Pen for Cuticle Care, Cuticle Saver Set, and Protect & Go Trio.

product information: